About Product Scope

Product Scope is a product management consultancy that helps organisations fix, modernise and deliver the workflows they rely on every day.

A Delivery-Led Product Consultancy

I’m David Lortal and I set up Product Scope Ltd in 2022 as a UK-registered consultancy after more than a decade managing digital platforms. It gives me the structure to work independently with organisations that need practical, delivery-focused support, from modernising legacy systems to designing new tools and workflows.

From roadmap to release, I bring structure to complex systems through hands-on delivery, automating legacy processes, introducing efficiencies, and preparing platforms for scale.

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I bring over a decade of product experience, including long-term embedded roles with BAFTA and FOCAL International. Before founding Product Scope, I worked in UK media and began freelancing remotely in 2019, leading platform rebuilds, award systems, and CRM integrations across Latin America and Southern Europe..

Product Scope is remote first, collaborative, and built to stay lean. I stay close to the work, managing everything from Jira tickets and documentation to stakeholder alignment and feature delivery.

Working Principles

Every project is different, but my approach stays consistent: practical, embedded, and focused on delivery. I work with teams to design tools that last and support long-term use.

Real-World Scope

Scope is shaped around real constraints including team capacity, budgets, and existing systems. Work is modular, prioritised, and grounded in how the organisation operates in practice.

Tools That Stick

Solutions are built around workflows that reflect how teams work in practice. They are designed to be maintainable, focused, and suited to their delivery environment.

Embedded Delivery

I work alongside teams throughout delivery. This includes managing tickets, refining scope, reviewing interfaces, and supporting decision making from start to finish.

Transparent Focus

Each feature is traceable to a specific need. Trade offs are made visible early, and delivery stays aligned to outcomes rather than assumptions.

Current Projects

This is a snapshot of what I’m currently working on with a range of clients in different settings.

VisaScope AI – Intelligent Visa Application Assistant: An experimental AI-powered tool that automates visa application guidance through visual document analysis and natural language processing. Built using Make.com workflows, Stripe integration, and Zoho CRM, with LandBot handling conversational interfaces and Carrd providing the front-end experience. The prototype demonstrates how modern automation tools can transform complex bureaucratic processes into streamlined user experiences, reducing application errors and processing time while maintaining accuracy across multiple visa types

Bespoke Awards Voting Site Rebuild: I’m scoping the rebuild of a secure online voting platform, moving the admin interface into Nucleus to unify the awards ecosystem. The redesign focuses on improving accessibility, streamlining workflows, and delivering a secure, user-friendly experience for members voting across multiple high-profile awards. Built using modern frameworks with enhanced integration to Salesforce and BAFTA View, the platform will consolidate voting management while reducing administrative overhead and improving the overall member experience through simplified authentication and intuitive navigation.

Selected Project Highlights

Below is a selection of major product milestones and platform redesigns I’ve led over the past decade, from launching full systems to transforming admin workflows and streamlining award processes.

These highlights showcase key moments, but much of my work involves continual improvement, such as, refining features, introducing automation, and solving day-to-day challenges across complex systems.

To explore more of the tools, workflows, and feature-level work I’ve delivered, head over to the Case Studies and Blog sections.

Timeline

Nucleus Admin Interface Redesign (2024–2025)

Currently leading a full rebuild of the Nucleus admin interface to improve usability, accessibility, and maintainability across all client instances. This redesign is a foundational update to future-proof BAFTA’s most critical platform.

BAFTA Jury Voting Platform Redesign (2023–2024)

BAFTA Events Admin Redesign (2023–2024)

Redesigned the Events admin experience with reusable components, simplified workflows, and configurable tools. The new UI supports accessible ticketing, awards sales, and dynamic seating across a growing white-label platform.

Events Awards Workflow & Invoicing (2021–2024)

Streamlined award ticketing and finance processes in BAFTA Events, including bulk invoicing, address book integration, and workflow automation. These updates significantly reduced manual intervention and improved accuracy.

Nucleus Responsive and Accessible Redesign (2021 – 2022)

Redesigned the Nucleus front end to improve mobile responsiveness, accessibility, and usability. The updated interface introduced clearer UX patterns and scalable design controls for clients.

BAFTA View VOD Platform (2021–2022)

Launched BAFTA’s secure digital viewing platform to replace DVDs and centralise awards media access. The app integrates with ScreenerHub, Salesforce SSO, and BAFTA’s voting tools to support members across all award categories.

FOCAL Website & CRM Transformation (2019–2021)

Delivered a new Craft CMS website and integrated Zoho CRM suite for FOCAL, automating renewals, invoicing, and membership engagement. This was the first full product delivery for an external client.

BAFTA Events Platform Launch (2019–2020)

Released the first version of the BAFTA Events platform, consolidating booking, check-in, and reporting workflows into a flexible web app. Built to support future expansion and white-labelling.

Jury Tablet Voting System (2015)

Built a secure offline voting system for BAFTA’s Film Awards juries using Raspberry Pi devices and PGP encryption. Designed for in-room voting pre-COVID, the platform enabled anonymous submissions without internet access.

Nucleus Commercialisation & Expansion (2015–2018)

Scaled Nucleus to support third-party licensing and expanded awards use cases. Introduced modular tools, configurable design options, and improved onboarding for external clients.

Nucleus Platform Build (2013)

Replaced a failing third-party system with a custom platform for entries, judging, media, and payments. This became the foundation of the BAFTA Media Technology ecosystem.

Interested in working together?

I work with organisations to streamline workflows, modernise tools, and deliver systems that save time and enable teams to focus on the work that matters. If you’re planning a project or refining a platform, get in touch. I’d be happy to talk through how I can help.

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