In this case, I worked with BAFTA to enhance the Events platform by embedding accessible booking tools directly into the user flow. Previously, guests needing accessible seating had to call or email separately. A process that created friction, delays and uncertainty. Our goal was to let people book what they needed without explanation, exception requests, or back-and-forth communication.

The solution introduced real-time seat logic, flexible seat roles, admin tools, and accessibility tagging, all while preserving a clean user experience. It’s already making a tangible difference at BAFTA’s 195 Piccadilly venue, where the team can now accommodate guests more efficiently and inclusively. This project also laid the groundwork for future accessibility-first features, setting a new standard for how ticketing platforms can approach equity, flexibility, and operational control.