We began by capturing requirements from across BAFTA’s seven annual ceremonies and developing a custom architecture that could adapt to everything from simple one-off entries to multi-user organisation accounts. Every feature was designed for configurability, allowing workflows to be tailored by award, user type, or submission format. Entry forms became fully dynamic, submission PDFs were automated, and complex payments, including self-invoicing, were built into the system from the start.

What started as an awards entry tool quickly evolved into the backbone of BAFTA Media Technology’s digital infrastructure. Over the years, Nucleus has been adopted by external clients, powering a wide range of submission, nomination, and membership processes. With over 430,000 entries processed to date and new features delivered year on year, from automation and reporting to platform integrations like Jury Voting and BAFTA View, Nucleus remains our flagship product and a benchmark in digital awards management.